About
Robert Kirk
Head of Analytics, Global Product at Dun & Bradstreet
Several decades leading analytics organizations through the move from data publishing to decision support. Current chapter: Global Product analytics at Dun & Bradstreet, where thousands of commercial entities become the daily substrate of credit, risk, and growth decisions for enterprise customers worldwide.
Founder of B2B Analytics Insights (B2BAI), the independent publication where the frameworks tested inside Fortune enterprises are translated for the leaders who have to make the next decision tomorrow morning.
25+
Years of Progressive Experience
$300M+
Annual Analytics Revenue Impact
10,000+
Client Engagements
The Thesis
Most organizations do not have a data problem. They have a decision problem.
The dashboards work. The reports ship. The pipelines run. And the decisions that matter still get made in a hallway, on gut, with the data as an alibi. Decision Intelligence is the discipline that closes that gap, by delivering the right evidence to the right person at the moment the decision is actually made.
Who this is for
The CFO who needs analytics to defend the forecast, not just explain the variance.
The Chief Risk Officer whose exposure models have to see the next quarter, not describe the last one.
The CAO or Chief Analytics Officer building the operating model that turns a reporting shop into a decision engine.
The Head of Transformation accountable for AI landing in the business, not just in the slide deck.
The Senior Analytics Leader running the team that will build it, and will be measured on the outcome.
Where the writing lives
Six pillars. One framework. Internal knowledge plus external insight, applied where the next decision is made.
Decision Intelligence
The master framework. Internal knowledge plus external insight, applied at the decision point.
Explore the pillar →Finance and Credit Risk
Follow the money. Credit, cash, exposure, and the signals that move them before the market does.
Explore the pillar →AI and AI Governance
Where AI earns its seat at the table, and the guardrails that keep it there.
Explore the pillar →Analytics Transformation
Moving from data publishing to decision support. Operating model, talent, and the hard rewiring.
Explore the pillar →General Economy
Macro signals read through a B2B lens, with the second-order effects most dashboards miss.
Explore the pillar →Career and Expertise
Several decades of hard lessons for analytics leaders building the next bench.
Explore the pillar →Decision Intelligence for leaders who turn signals into growth.
Let us keep in touch
Weekly on LinkedIn. Deeper weekly on the publication. One click to start the conversation.