Clustering and look alike models: benefits and risks in activation
Clustering and look alike models are powerful tools used in activation marketing to identify and target specific customer segments. Clustering is a technique that groups…
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Strategic perspectives on decision intelligence, analytics strategy, and data-driven leadership.
The beginning of a commercial credit relationship: underwriting and commercial orgination best practices
Commercial underwriting plays a crucial role in credit relationships between businesses. It involves the evaluation of a borrower’s creditworthiness and the determination of the terms…
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6 key questions for commercial relationship evaluation
Commercial relationship evaluation refers to the process of assessing and analyzing the strength and effectiveness of relationships between businesses and their clients, customers, suppliers, or…
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Onboarding new partners: avoiding fraud through quality data
Partner onboarding is a critical process for businesses that rely on partnerships to expand their reach and capabilities. It involves bringing new partners into the…
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Navigating external threats in the world of changing climate
Climate change is not just an environmental issue; it is also a global security concern. The impacts of climate change are far-reaching and have the…
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Defining the relationship with how much business exposure through data driven decision
Data-driven decision making has become increasingly important in today’s business landscape. With the abundance of data available, businesses have the opportunity to make informed decisions…
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